The Challenge
To produce a site which provides an area where psychologists can meet up with clients to engage in live online consultations. The site will have separate login areas for clients and psychologists. A new brand was needed which encompassed the slogan “Meet Virtually Anywhere / Anytime”.
The Background
Appointment rooms.com is a new company with experience in the psychology area. The site allows professionals to engage in live, online consultations with their clients using a video audio and /or text link.
Each client can create with their own personal, individually managed, online diary which allows clients to book future appointments / consultations. Subscribers also have the option of having their own customised web page featuring their own web address at a fraction of the usual set-up cost.
Strategy / Results
We produced a site which focused on the key benefits of the product. To feature all these benefits in the most prominent area we used a J-query to produce a smooth fading effect between transitions. We felt it important to say exactly what the site did as soon as the user arrived so as not to leave them confused. The new logo would provide the cornerstone for the site and needed to capture the idea of two figures getting in touch anyplace / anywhere.
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